Buying Lingerie Online

Thursday, 22 May 2008

In Favour of Online Lingerie Shopping

 It is astonishing how many people still seem reluctant to purchase lingerie online.   The arguments usually fall into the following categories: security, size/fitting, touch & feel.

At the risk of irritating some people I am going to say that while I respect their right to hold these opinions, they are still wrong and this is why:

Security - As long as you shop with a reputable online store and look for the little padlock in the URL bar when you enter the check out process then you are more secure than shopping off line.   At  www.ever-so-sexy.com we use a secure server for the check out and the customer accounts to give our customers added peace of mind.  The majority of online fraud is actually against the retailer not the shopper and if the shopper uses a credit card they have the protection of the credit card company behind them and will get their money back if money is wrongly taken.  It is a fact that you are less safe using your card on the high street and at a cash point machine than you are shopping online in the privacy of your own home. 

Size and fitting.  If you know your correct size 99% of on line purchases will fit.  A professional store will have sizing information and some form of help facility to check with.  In fact there is usually more sizing information and help within an online lingerie store than there is in the average high street shop.  But for the 1% of items that don’t fit you can take advantage of your statutory rights to return the goods for an exchange or full refund.

Touch & feel.  I’ve heard this argument against all sorts of online buying. It is an understandable but frankly irrational response.  Ask yourself have you used the same argument against shopping from a paper catalogue and how often have you picked up a cellophane or even box wrapped bra, checked the size and headed for the shop check out.   Reality is we mostly shop with our eyes and providing the images on a web site are good enough you have no need to either touch or feel.

There really is only one serious disadvantage with online shopping and it is this:  If you shop in the high street you normally take your purchases home with you on the same day but with on line shopping you have to wait to receive your goods.  This single disadvantage is happily outweighed by the many advantages, which include:

Convenience – you can shop at any time and anywhere. The world is your high street.
Choice – there is a vast array of lingerie out there with many designs and manufacturers represented in the online stores.  It would be impossible for a high street store to carry all these lines and no high street could accommodate enough stores to give the shopper the choice available on the internet.

Privacy – undies are an intimate item and it is good to be able to browse and buy from the privacy and comfort of your own home.
 

Article written by: Gill Fernandez
MD of Crysalis Ltd the operating company for www.ever-so-sexy.com This article may be reproduced in this original form and with reference to its source. 


  

	Latest Products
Sensualle - Beauty£49.00 Sensualle - Dondoca£59.00 Sensualle - Lacada£24.00 Sensualle - Sem Chance£18.00 Sensualle-Caiu Do Ceu£29.00 Coemi - Acrea - Long Black Nightdress£69.99