About Ever-So-Sexy Online Lingerie Boutique

Based in the South West of England, Ever-so-Sexy is owned by online retail company, Crysalis Ltd. Ever-so-Sexy began trading in 2006 with the aim to provide a choice of quality, high end and designer lingerie at all price breaks and in styles from delicate and demure to sensuous and erotic at the same time offering market leading customer service.

The business was started by Gill Fernandez who openly admits that it was a leap into the unknown. Her business experience was extensive but it was in finance, technology and sales - not lingerie. But Gill explains, "as a woman I know what I like to wear, I also know what I like to be given as a lingerie gift. And as I am not all that unusual in my tastes I believe I can represent the greater mass of women out there looking for lingerie not just for every day wear but also for those special occasions when something a little bit naughty or sensuous or luxurious is required."

Knowing that it was a highly competitive and increasingly overcrowded market Gill was not deterred. "There is always room for excellence and Ever-so-Sexy always strives for excellence. We purposely seek out the most beautiful lingerie and swimwear and we back that up with an attention to our customer's needs that is better than most online retailers. There is hardly a week that goes by without us adding a new style or new brand to increase the choice for our customers. Alone among online retailers we offer a one stop shop where a woman can buy an every day bra set for work and some hot lingerie for the weekend. Many retailers go to market under the banner of 'designer lingerie' but we actually do offer designer lingerie along side more affordable underwear for those shoppers who either have no desire or no funds for costly designer underwear or nightwear."

Initially two French brands, Lola Luna and Luxxa, were offered along with the Italian brand Comet and the extensive and very glamorous collection of silk, made to measure lingerie from Diki. Hunting down new designs was a major task in those early days and very soon the lingerie line up at Ever-so-Sexy began to expand. Today (2012) Ever-so-Sexy offers some of the best lingerie brands and designers in Europe and is fast becoming a leading online retailer offering almost everything from hot lingerie that will get your heart beat racing to high quality every day underwear. It is still a small company with an empathy with its customers that is not always a feature of the massive internet shops and it aims always to offer that extra special personal attention to customer orders that makes buying from Ever-so-Sexy definitely an enjoyable experience.

The aim is to put our customers first. To offer what they will like or need at a competitive price and to continually refresh the offering so that the customer will never be bored.

Ever-so-Sexy continues to grow with year on year sales showing significant growth despite the economic difficulties of recent years. The continued commitment to high levels of customer service, undoubted quality of product and ongoing search for new and exciting underwear, swimwear and sleepwear will result in further growth.